Indie: Kimberly Noel Cosmetics. Attraction, Bubblegum and Tidal Wave

An Indie cosmetics company from the Midwest, you say? I became acquainted with this line while digging around on Reddit’s r/indiemakeupandmore subreddit. I received some samples from Kimberly herself to review. Here’s the look I put together with the colors she sent.


First up is the pressed eyeshadow in Attraction. It’s a very pretty lilac purple that is sure to please lovers of frosty shades. It’s a very wearable daily color and I found the pigmentation, blend ability and wear to be right on par with any major brand. I do recommend using a primer (but I do that with all my shadows) to get the best color payoff and longest wear.


On my lid and inner corner I used a loose pink eyeshadow in bubblegum. This was an interesting color! You cannot tell from my picture, but it has a nice darker pink shimmer to it which isn’t noticeable when applied dry, but using a mixing medium like Ben Nye Liquiset or a primer will bring it on. I didn’t get much color payoff applying dry as it was quite powdery. But once a primer was used it was much easier to work with.

I’m not a huge fan of loose shadows in general for those reasons, but all in all  Bubblegum is a unique enough color that it will fit in nicely with my collection.


I’ve been getting into using gel liners, and was eager to try out Tidal Wave. The shade is a blackened blue. On application it was a bit sheer, and I was unsure if it would work for me. I then used an angle brush to tap more on and build it up around my eye, this seems to be the best method and I liked the color payoff.


If you are looking to try out an indie company, check out Kimberly Noel Cosmetics at

Disclosure: I received the above products for free for review purposes. All opinions are my own.


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